Jeddah Season2023
Jeddah · 2000+ visitors
←AjlaGroup
An AjlaGroup company
Ajlaa Events
We design the experience and create the moments everyone talks about.
Our team in numbers
Numbers built in the field.
- Events and projects delivered
- 40+
- Audience database we reach
- 200K+
- Customer growth
- 85%
- Visitors per major event
- 2000+
Riyadh · Jeddah · AlUla
Season 2026–2027 · Riyadh
A full year of shows, every Thursday and Friday.
From October 2026 to September 2027, Ajlaa Events brings concerts, theatre and stand-up comedy to Riyadh on weekend nights.
- Show nights
- 54
- Artists and shows
- 15
- Months
- 12
Thursday and Friday
Every show is on a weekend night, when demand peaks.
Two concerts a month
Each concert weekend has two separate shows: one artist on Thursday, another on Friday.
No clashes
We schedule around the big football derbies and other major concerts in Riyadh, pause for Ramadan and return straight after Eid.
The venues
King Fahd Cultural Centre, Riyadh Schools, Al Nubala Schools and Ibn Khaldoun, matched to the size of each show.
About us
A Saudi company crafting entertainment experiences like no other.
We design, produce, market and sell events, powered by a team shaped inside the Kingdom's biggest seasons and festivals, contributing to Vision 2030.
What we do
Everything your event needs.
Event design
From concept and identity to stage and guest journey.
Production and operations
Site, suppliers and safety on event day.
Marketing and ticketing
Digital campaigns and partner ticketing.
Artists and talent
Booking local and international artists.
Sponsorships and activations
Putting your brand in front of its audience.
Specialized programs
Masterclasses led by top experts.
Selected work
Seasons, concerts and cultural experiences.
Seasons and cultural experiences
Winter at Tantora2023
AlUla · 2000+ visitors
Historic Jeddah2023
Jeddah · 2000+ visitors
Concerts and music experiences
Euphoria2024
Riyadh · 2000+ visitors
Ritzy2024
Riyadh and Jeddah · 2000+ visitors
MDLBEAST2024
Riyadh · 2000+ visitors
Our team's mark on the Kingdom's biggest seasons and festivals
- Jeddah Season
- MDLBEAST
- Winter at Tantora
- Historic Jeddah
- Euphoria
- Ritzy
- Souk Okaz
- Al Hisn
Why us
Why artists and brands choose us.
For artists and talent
- World-class stages and experiences
- A passionate, well-targeted audience
- We handle every production detail
- Media and marketing worthy of your name
For brands and organizations
- Creative activations at mass events
- Direct reach to diverse audiences
- Flexible, measurable sponsorships
- Post-event reports and audience data
Our programs
Beauty and Makeup Masterclass
Professional workshops by top local and international beauty experts, giving brands a direct stage with their audience.
- Masterclasses a year
- 4
- International guest experts
- 12
Our partners
Proud of the trust of our partners.
Partnerships across culture, heritage, tourism, entertainment and telecom.
How we work
One partner, from first idea to final applause.
Discover
Your goals, audience and budget.
Design
Concept, identity and guest experience.
Produce
Delivered to the highest safety standards.
Measure
Attendance and impact reports.
- Phone+966 50 828 2809
- Emailinfo@ajla.sa
- Social@ajlaeventsa