AjlaGroupالعربية

A Saudi holding group

One group.
Three ways to move people.

AjlaGroup manages events, coaches athletes and splits payments. Three Saudi companies, one standard of delivery.

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Our thesis

The Kingdom is gathering more, training more and paying without cash.

AjlaGroup runs one company for each, and holds all three to one standard.

Explore the companies
Events and projects delivered
40+
Payments split
40k
On-time delivery
98%

Our team's mark on the Kingdom's biggest seasons and festivals

  • Jeddah Season
  • MDLBEAST
  • Winter at Tantora
  • Historic Jeddah
  • Euphoria
  • Ritzy
  • Souk Okaz
  • Al Hisn

The companies

Three brands,
one standard.

Events

Ajlaa Events

We design, produce, market and sell events across Riyadh, Jeddah and AlUla, with a team shaped inside the Kingdom's biggest seasons and festivals.

Explore Ajlaa EventsSeason 2026–202754 show nights in Riyadh
A concert crowd under stage lights
40+Events and projects delivered
200K+Audience database we reach

What we do

  • Event design
  • Production and operations
  • Marketing and ticketing
  • Artists and talent
  • Sponsorships and activations
  • Specialized programs

Fitness

Ajlaa Fit

Personal training and sport-event management that keeps athletes and teams on schedule.

Book a coach
Athletes sprinting on a track at sunrise beside their coach
1:1Personal training
TeamsSport-event management

Details

Coaches plan the training blocks and run the event-day schedule, so athletes and teams start on time.

Fintech

AjlaPay

Split event payments across vendors and guests instantly. Transparent, secure, settled.

Split a payment
A phone held over a card terminal at an evening event
40kPayments split
2Sides settled: vendors and guests

Details

One bill is divided into shares, collected on the spot and recorded in a ledger everyone can see.

Ajla Software Development · Powered by Tessafold

AI systems and software, built to German engineering standards.

We build custom AI systems, digital platforms and cloud solutions. Founded in Berlin in 2020 and headquartered in Jeddah since 2021, we bring Gulf ambition and German engineering standards together in one team.

Working software in production within 90 days, delivered in Agile sprints with weekly demos and a fixed scope, timeline and budget.

Our products and workVisit tessafold.comRead the Clutch reviews
Products delivered
50+
26 verified Clutch reviews
4.9/5
Days to working software in production
90

What we build

  • AI systems
  • SaaS products
  • MVPs
  • Mobile and web apps
  • Digital platforms and marketplaces
  • Cloud and DevOps
  • UI/UX design
  • Staff augmentation
  • Business process automation

Products we have shipped include

  • Jadarah AI
  • EdfaPay Voice AI
  • NCEC Document AI
  • GameSafe.AI
  • Nouri.AI

AWS Certified · Google Cloud Partner · Offices in Jeddah, Berlin and Dubai

What we do

Explore what the group does.

Event design

From concept and identity to stage and guest journey.

Ajlaa Events

Production and operations

Site, suppliers and safety on event day.

Ajlaa Events

Personal training

One-to-one coaching built around a baseline, a goal and a schedule.

Ajlaa Fit

Sport-event management

Heats, timings and athlete logistics that keep a sports day on the clock.

Ajlaa Fit

Split payments

One bill divided into shares for vendors and guests, collected on the spot.

AjlaPay

Vendor settlement

Every supplier paid in full, with a ledger all parties can read.

AjlaPay

National context

Our part in Vision 2030.

A vibrant society

The ambition

More people active, more reasons to gather.

Ajla's part

Ajlaa Fit trains athletes and teams. Ajlaa Events designs and produces the seasons, concerts and festivals that bring people together.

A thriving economy

The ambition

A digital economy where money moves without friction.

Ajla's part

AjlaPay splits and settles event payments across vendors and guests, so every supplier is paid in full and on time.

An ambitious nation

The ambition

Organisations that are accountable and transparent.

Ajla's part

The group standard applies to all three companies: a named lead, reported outcomes and an open ledger on every engagement.

Vision 2030 is the national programme of the Kingdom of Saudi Arabia. AjlaGroup is an independent private group and is not affiliated with the programme.

Approach

How an engagement runs.

01/04

  1. Brief

    One conversation with a named lead. We agree the outcome, the date and the budget.

  2. Plan

    One written plan covering venue, schedule, coaching blocks and payment structure.

  3. Deliver

    Our teams run the day against the plan and report as it happens.

  4. Settle and report

    Vendors are paid, the ledger is shared and you receive a close-out report.

The standard

One lead.

A single named person owns your engagement from the first call to the final report.

One plan.

Venue, schedule, coaching and payments sit in one written plan that every team works from.

One ledger.

Every payment and every vendor share is recorded in a ledger you can see.

Blog

Latest from the group.

All news

Let's build it

Let's plan your next event.

Tell us what you're building. Our team replies within one business day.